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Insure Safe Advisors

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Insure Safe Advisors was established in 2007

Who We Are

Insure Safe Advisors was established in 2007 and is a registered financial service provider that is wholly owned by Sophia Botha.   The Company initially came about when Sophia Botha a passionate cyclist of over 20 years, suffered two serious cycling accidents. Using her over 27 years experience in the insurance industry, she put together an insurance product designed specifically for cyclists. Pedalguard was launched in September 2005 as a niche cycling insurance product.     Her specialty is compliance, innovation and the creation of new insurance products, coaching as well as providing general short and long term insurance cover. 

She is also able to provide domestic personal lines as well as business insurance quotes/cover as a Broker which  includes provide quality advice and intermediary services. She has vast experience in the financial service sector specifically in Compliance, Auditing, IT, Administration, Claims and Underwriting. Is a qualified Personal trainer, group gym instructor, coach and an active sportswoman in netball, squash, athletics and cycling and has a passion  for people, business, life and sport.”

At Insure Safe Advisors

We have only one purpose: To provide superior, innovative, quality service to all our clients.

We strive to bring the best insurance and premiums to each of our clients.




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What our customers are saying about us

  • I have experienced a top class performance by Mrs SOPHIA BOTHA of Insure safe and her very professional team, Kele and GABRIEL. Sincerely, Nicholas Veliotes

    Nicholas Veliotes
  • Sophia is truly an expert in Insurance. I came to her to find me a better deal, and after obtaining quotes from several companies, she did just that. She obtained a policy at a better price for the same cover – with a very reputable company. I will now use her as my Broker rather than go to a conventional company.

    Peter Thompson
  • Excellent service from the team, they go out of their way to explain fine prints and things that might make the claim to be rejected. My driver was involved in a car incident in 2017 and my car was a write off, I called Sophia Botha(MD) at 2am and she was so helpful. The insurance company delayed the process with 3 months before they could finalised the outcome and they even hired an external forensic investigator.

    Kagiso Seemise

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