Insure Safe Advisors was established in 2007 and is a registered financial service provider that is wholly owned by Sophia Botha. The Company initially came about when Sophia Botha a passionate cyclist of over 20 years, suffered two serious cycling accidents. Using her over 27 years experience in the insurance industry, she put together an insurance product designed specifically for cyclists. Pedalguard was launched in September 2005 as a niche cycling insurance product. Her specialty is compliance, innovation and the creation of new insurance products, coaching as well as providing general short and long term insurance cover.
She is also able to provide domestic personal lines as well as business insurance quotes/cover as a Broker which includes provide quality advice and intermediary services. She has vast experience in the financial service sector specifically in Compliance, Auditing, IT, Administration, Claims and Underwriting. Is a qualified Personal trainer, group gym instructor, coach and an active sportswoman in netball, squash, athletics and cycling and has a passion for people, business, life and sport.”
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